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Title page for ETD etd-08232010-154153

Type of Document Master's Thesis
Author Li, Nan
Author's Email Address nanli526@gmail.com
URN etd-08232010-154153
Title The Determinants of Price Dispersion in Cosmetic E-Commerce in China
Degree Master of Arts
Department Economics
Advisory Committee
Advisor Name Title
Ana R Vides De Andrade Committee Chair
Suhas L Ketkar Committee Chair
  • determinants
  • cosmetic
  • e-commerce
  • price dispersion
Date of Defense 2010-04-27
Availability unrestricted
There are large numbers of potential customers of cosmetic e-commerce in China. From Jan to Aug in 2009, about 61% of Internet users have browsed shopping websites and about 18% of users have purchased a product online. In addition, more than 30 million which is about 8.3% of the total Netizen are cosmetic users. But there is a large price gap among the e-tailors. It might because of brand, product and e-tailor’s characteristics. This thesis uses the HLM to test how the online cosmetic price is determined by brand, product and e-tailor’s characteristics. It includes price data for 44 different product items from the 13 active Guangdong e-tailor web sites with different brands, product and e-tailor characteristics. The data consist of 269 observations collected during November, 2009. In order to capture the three-step process consumer use when selecting which e-tailor to buy from, it uses the HLM model.
  Filename       Size       Approximate Download Time (Hours:Minutes:Seconds) 
 28.8 Modem   56K Modem   ISDN (64 Kb)   ISDN (128 Kb)   Higher-speed Access 
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