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Title page for ETD etd-03262012-134212

Type of Document Master's Thesis
Author Eiland, Mary Elizabeth
URN etd-03262012-134212
Title “Look at me and tell me if I don't have Brazil in every curve of my body:” women, propaganda, and nation during the Estado Nôvo, 1937-1945
Degree Master of Arts
Department Latin American Studies
Advisory Committee
Advisor Name Title
Emanuelle K. Oliveira Committee Member
Marshall C. Eakin Committee Member
  • Brazil
  • film
  • history
Date of Defense 2012-03-26
Availability unrestricted
This project analyzes the disparate images of women produced during the period of Getúlio Vargas’ Estado Nôvo from 1937-1945, discussing their significance in the state-driven process of identity formation during the period. Using a variety of popular media sources and state-produced propaganda materials, I illustrate the paradoxical and dynamic socio-political space that women occupied in the national imaginary, the extent to which this space expanded or limited the realm of political and social action within Brazilian patriarchy, and how these contrasting images of Brazilian femininity produced at home and abroad affected notions of brasilidade. I argue that the Brazilian state ultimately did not effectively integrate women into the nationalist project, including them in the national imaginary, yet denying them full political rights and mobility. Furthermore, the Vargas regime’s definition of brasilidade contradicted the more progressive images and modes of behavior promoted in the public sphere through popular media, as epitomized by Carmen Miranda.
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